small business marketing

Small Business Marketing Hacks to Increase Holiday Traffic

Luckily, a custom sign company in St. Louis like Infinite Signs & Graphics can help you with your small business marketing for the holidays. Whether you need eye-catching outdoor signage to lure your customers and prospects in or engaging indoor signage to direct them to all of your incredible products and offers, we have your promotional needs covered.

Make Sure Your Small Business Marketing Plan is Perfected

As you develop your holiday marketing strategy, make sure custom signage is part of the plan. Here are three important things to keep in mind as you work toward holiday sales success.

Put on Your Holiday Best 

Great holiday decorations get customers in the shopping spirit. As part of your holiday décor, think about installing vinyl wall art, such as a yuletide message, a wintry wonderland scene, or a special holiday offer. Infinite Signs & Graphics can create any scene you imagine, and with easy DIY installation, it can be put up in minutes and easily taken down when January 2 hits.

Double Check Your Outdoor Signage 

Is your logo easy to read from the street or does it get lost in the mix of shops? Could sidewalk signs and outdoor banners that promote your sales and touch your customers’ emotions generate greater foot traffic? When customers are passing by and see “40% off” or “BYOB” offers promoted in brilliant color and graphics that capture the joy of the season, they’re more likely to stop by. In fact, according to a study from FedEx, eight in 10 customers have visited a store based only on its signs. In the ultra-competitive holiday season, that outdoor sign can pay off big!

Liven Up Your Indoor Signs 

Extend the promotional offers shoppers see outside past your front door. Consider custom banners, signs and posters, either displayed on your walls or hung from the ceiling, to direct customers to specials throughout your store. Think outside the box as well – floor graphics, door and window clings, and banner stands can all catch your customers’ eyes. Finally, be sure your permanent signage, like directional signs, are ADA compliant. Customers are more likely to shop at stores that respect their individual needs with ADA signs, which is critical during this busy shopping season.

Find Custom Signs in St. Louis

Infinite Signs & Graphics, your St. Louis sign company, is here to help your retail business get holiday-ready so you can make sure your small marketing plan is effective and working at its best. Just give us a call, and we can design and print signage that boosts your brand and your sales. We can even install it on your schedule, so it’s ready to go for the busy shopping season ahead. For a free estimate or to get your project rolling, contact us today.